Movie Marketing or Movie Troubles?
August 15th 2007 03:21
Johnny Depp as Sweeney Todd and Helena Bonham Carter as Mrs Lovett
Or could it?
Despite a sublimely arresting poster - unveiled with great fanfare to fans expecting a teaser trailer at the US festival ComicCon - displaying a deliciously sexy Depp as the villainous Sweeney Todd, nothing else has been forthcoming from the production team, except this one picture, revealing leading lady Helena Bonham Carter in character as the diabolical pie making Mrs Lovett.
Are you underwhelmed yet? I am!!!
The impressive poster for the upcoming Burton-Depp collaboration
Think back to this time last year and Dreamgirls was in a similar position. The most highly anticipated movie-musical since Chicago, it had teaser trailers, pictures, promotional CD singles and very highly publicised previews bouncing all accross the US. Fans of the hit-Broadway musical were built up into a frenzy and the movie couldn't hit screens fast enough.
Of course it did eventually turn out to be supremely over-rated, but it cannot be denied that the movie's marketing strategy was superb.
Has Burton discovered something better? His movie is due for a limited December release in the US and yet still, just over three months from D-Day, nothing! Two pictures and a whole load of nadda! And yet the fans won't shut up!!!
Inside reports from London - where filming on the production ended in July - claim that Helena Bonham Carter is going to be a revelation in this picture. But nothing about Depp, no buzz beyond the hopeful expectations of fans. And yet... as a musical, Sweeney Todd is known for the complexity of its operatic score. There is every chance in the world that Depp has failed to hit the right heights, and that desperate repair work is underway.
Given that his character IS the movie - let's hope that this is NOT the case. The effects on both Burton and Depp's careers could be catastrophic.
In the meantime - TEASER TRAILER!!! TEASER TRAILER!!! TEASER TRAILER!!!
Early reports claim they will be attached to upcoming Nicole Kidman/Daniel Craig sci-fi flick The Invasion - due for release in Oz Semptember 6. All fingers are crossed!!!!!!!!!!!!!!!!!!!!
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